FREE GUIDE FOR PHYSICAL THERAPISTS, MASSAGE THERAPISTS, HEALTH COACHES, YOGA TEACHERS & WELLNESS PRACTITIONERS
Stop Guessing Which Offer to Sell Online. Use This Guide to Help Decide —
Then Fill It With Instagram in Under 30 Minutes a Day.
The free guide that shows physical therapists, yoga teachers, massage therapists, acupuncturists, and health coaches exactly which offer model fits where you are right now — workshop, group program, or 1:1 — plus the 3 post types and messaging formulas that actually convert followers into clients.
You didn't go to school for marketing.
You didn't go to school for marketing.
You went to school to help people heal. And you're good at it — booked-out-schedule good, patients-refer-their-whole-family good.
But the moment you decided to take your expertise online, everything got murky.
Should it be a course. A membership. A group program. 1:1 coaching. A workshop. Everyone online is shouting a different answer, and most of them have never held a license, treated a patient, or carried the weight of clinical responsibility.
So you do what skilled practitioners do: you research. You save posts. You start three different offer ideas and finish none of them.
Meanwhile, your income is still capped by your calendar. Still tied to your hands, your treatment room, your physical presence. One sick day, one injury, one canceled afternoon — and the revenue stops with it.
The problem was never your effort. It's that nobody handed you a decision framework built for physical therapists and wellness practitioners.
Until now.
But the moment you decided to take your expertise online, everything got murky.
Should it be a course. A membership. A group program. 1:1 coaching. A workshop. Everyone online is shouting a different answer, and most of them have never held a license, treated a patient, or carried the weight of clinical responsibility.
So you do what skilled practitioners do: you research. You save posts. You start three different offer ideas and finish none of them.
Meanwhile, your income is still capped by your calendar. Still tied to your hands, your treatment room, your physical presence. One sick day, one injury, one canceled afternoon — and the revenue stops with it.
The problem was never your effort. It's that nobody handed you a decision framework built for physical therapists and wellness practitioners.
Until now.
Inside the Free Guide
Inside the Free Guide
PART 1
Choose Your Offer (Without Second-Guessing It)
A side-by-side comparison of workshops, group programs, and 1:1 mentorship — matched to your actual audience size, income goal, and lifestyle. See the real revenue potential of each ($500–$5K per workshop, $5K–$30K per group launch, $3K–$10K per 1:1 client), the "watch out for" traps of each model, and the one starting point that fits you right now. Even with under 200 followers.
PART 2
Fill It With Instagram (In Under 30 Minutes a Day)
The two formats that grow your audience, the one format that converts it, and the 3-post-type system — Growth, Connection, Conversion — that gets your offer in front of the right people without posting all day or dancing on Reels.
PART 3
The Messaging Guide: Specificity Sells
The #1 reason practitioners don't get clients from Instagram isn't consistency — it's vague messaging. You'll get the Specificity Formula, before-and-after messaging examples for functional medicine, naturopaths, health coaches, and specialists, plus three fully written example posts you can model word-for-word.
This Guide Was Written for You If...
This Guide Was Written for You If...
- You're a physical therapist, yoga teacher, massage therapist, acupuncturist, chiropractor, naturopath, functional medicine practitioner, or health coach with real expertise and no clear online offer.
- You've been told to "just post consistently" and it hasn't produced a single client.
- You have a small audience (or none yet) and you're not sure if that disqualifies you from selling online. (It doesn't — the guide shows you which offer works at every audience size.)
- You're tired of watching less-qualified voices build six-figure online businesses teaching what you went to school for.
- You want a plan that respects your credentials, your time, and your patients — not another "go viral" strategy.
Here's the line most practitioners lead with online:
"I help people feel better and live healthier lives."
It's true. It's kind. And it converts no one — because nobody scrolling Instagram thinks of themselves as "people."
They think: I'm exhausted by 2pm and my labs keep coming back "normal."
The practitioners getting clients from Instagram aren't posting more than you. They're posting more specifically than you. Their ideal client reads one post and feels like it was written just for them.
The guide hands you the exact formula — plus rewritten examples by practitioner type — so you can fix your messaging this week.
They think: I'm exhausted by 2pm and my labs keep coming back "normal."
The practitioners getting clients from Instagram aren't posting more than you. They're posting more specifically than you. Their ideal client reads one post and feels like it was written just for them.
The guide hands you the exact formula — plus rewritten examples by practitioner type — so you can fix your messaging this week.
From the Treatment Room to a Multiple Six-Figure Online Practice
From the Treatment Room to a Multiple Six-Figure Online Practice
I'm Dr. Alison McLean — Doctor of Physical Therapy, E-RYT, and Holistic Health Practitioner with 20+ years of clinical experience.
I built a six-figure brick-and-mortar practice the way we were all taught: back-to-back sessions, skipped lunches, income that stopped the moment my body did. When a health situation forced me to rebuild my income model, I learned what they never taught us in school — the business model we inherited was never designed to give us freedom. It was designed to keep us busy.
Today I run a multiple six-figure online practice and mentor physical therapists, yoga teachers, and wellness practitioners to do the same — through proven frameworks, confident pricing, and offers built on the clinical expertise they already have.
This guide is the first step: choose the right offer, then fill it.
I built a six-figure brick-and-mortar practice the way we were all taught: back-to-back sessions, skipped lunches, income that stopped the moment my body did. When a health situation forced me to rebuild my income model, I learned what they never taught us in school — the business model we inherited was never designed to give us freedom. It was designed to keep us busy.
Today I run a multiple six-figure online practice and mentor physical therapists, yoga teachers, and wellness practitioners to do the same — through proven frameworks, confident pricing, and offers built on the clinical expertise they already have.
This guide is the first step: choose the right offer, then fill it.
Your Expertise Is Already a Program. Let's Choose How to Package It.
Your Expertise Is Already a Program. Let's Choose How to Package It.
Download the free guide and walk away knowing exactly which offer to build first, the 3 post types that fill it, and the messaging formula that makes your ideal client stop scrolling.
Ten minutes of reading. A decision you've been circling for months.
Ten minutes of reading. A decision you've been circling for months.
Dr. Alison McLean, DPT, ERYT, HHP ·
Dr. Alison McLean, DPT, ERYT, HHP ·